TikTok is without doubt one of the fastest-growing social media apps ever—and for good motive. Quick-form video has been taking the social media world by storm, with each manufacturers and creators seeing a lot of viral moments and alternatives to develop their platforms.

Nonetheless, you continue to want the assistance of some good quaint TikTok marketing—and some actionable suggestions that can assist you develop your followers to maximise your viral potential.

All through this text, we’re going to stroll you thru 17 methods to get extra followers on TikTok so you can begin creating content material and fascinating your viewers at the moment.

Why follower progress on TikTok is necessary

TikTok’s residence display screen is damaged up into two completely different feeds: “Following” and “For You.” Whereas the For You Web page is dictated by the TikTok algorithm, the Following feed is full of movies solely from the accounts that consumer follows. This implies, the extra followers you may have, the extra Following feeds your movies will seem in—and lots of customers do trip between the feeds.

There are methods to get your content material on the For You Web page, however having your video content material seen by those that observe you can too assist your content material go viral, show you how to get extra engagement, and assist flip these followers into clients.

TikTok is without doubt one of the solely social media platforms with a feed particularly for individuals the consumer is following, making followers much more worthwhile on this platform than others. Uncover the best way to develop your followers so you may construct an engaged viewers of TikTok customers.

1. Determine your target market

Step one in rising your following on any social channel is to be sure you know who to focus on together with your content material and that you simply’re creating content material that your target audience will take pleasure in.

There are a couple of methods to go about this for rising your TikTok following.

First, think about having a look at opponents and influencers in your business. What sorts of content material are they posting? Take notes on the preferred movies and use them to provide you with your personal distinctive concepts.

Subsequent, take into consideration the sorts of content material you’ve been publishing in your different feeds. Whereas the content material you publish on TikTok will probably be vastly completely different, you may nonetheless pinpoint some frequent developments and content material varieties or concepts that you recognize will carry out nicely.

Lastly, merely take a minute to evaluate your buyer persona once more and remind your self of their likes and dislikes. What would they need to see on a platform like TikTok?

Needless to say it’s all trial and error, particularly with a brand new and virally-driven community like TikTok. You possibly can attempt 1,000,000 various kinds of movies earlier than you discover the one that actually resonates together with your viewers.

2. Take note of developments

Tendencies are an enormous factor on TikTok. For those who’ve perused the platform earlier than, you’ve probably observed a couple of movies observe very comparable outlines or use the identical sound clip. It is because that sort of video is trending, proving its recognition. Attempt to create an analogous video that is smart for what you are promoting and benefit from related TikTok trends.

One of the best ways to find common developments is to devour plenty of TikTok content material. Search for recurring developments, challenges and sound bytes that you need to use inside your personal content material.

You may as well head over to the “Search” part of your TikTok app to see trending information and matters to see if something there stands out at you.

You may as well take inspiration based mostly on actual life occasions which might be occurring and trending. For instance, one of many greatest occasions all through 2023 has been Taylor Swift’s Eras Tour. Small enterprise Sparta Candle Co. created a Taylor Swift-inspired cleaning soap referred to as “Afterglow,” named after certainly one of her songs, and made a video about it:

The video ended up going viral, and the crew later created a video about how that cleaning soap grew to become their best-selling product to this point inside two days. The influence of utilizing developments for content material may be enormous—particularly for a small enterprise like this one.

3. Create a TikTok problem

One factor TikTok is legendary for is its numerous video challenges, whether or not they’re dances, dares, and so on. As you scroll by means of movies on the app, you’ll probably come throughout a couple of completely different challenges. See if any would work in your model or think about creating your personal TikTok challenge.

There are two essential sorts of challenges: branded challenges and neighborhood challenges.

A branded problem is one created and promoted by a model. It’s typically accompanied by a hashtag to assist unfold the phrase.

That’s precisely what MoonPie did right here, with the #MoonPieChallenge. They launched it with their very first video on TikTok and adopted up with a pair extra problem movies.

 

This was certainly one of their extra common movies in addition to a fantastic introduction to their model presence on the app.

However there are additionally neighborhood challenges which might be typically created by common TikTokers that manufacturers also can attempt to leap on for his or her content material.

One neighborhood problem going round is at the moment the “10 dip make-up problem,” the place make-up artists placed on make-up utilizing 10 dips or drops of every sort of make-up they placed on. Right here’s an instance:

The sort of problem is the right one for make-up manufacturers to leap on, giving their tackle the problem utilizing solely their make-up merchandise. Preserve a watch out for challenges like this that make sense in your model to recreate.

4. Embody the best hashtags

Identical to on Instagram, Twitter and lots of different social media platforms, TikTok hashtags assist customers discover your content material. However it’s necessary to be sure you’re using the right hashtags.

One follow we see many individuals make is just tag the entire trending hashtags of their captions. Nonetheless, please don’t do that until these hashtags are literally related to what you’re posting. In any other case, it simply seems to be spammy.

As a substitute, begin typing in related hashtags when creating your caption to see what number of views these hashtags are getting. And don’t neglect to incorporate the ever-popular #fyp or #foryou hashtags, popularly utilized in an try and get on the For You web page. Whereas the impact of those hashtags on placement hasn’t been confirmed, their widespread use can nonetheless develop the attain of your content material.

5. Publish TikTok movies on the proper instances

It’s necessary to seek out the best time to post on TikTok with a purpose to see essentially the most attain in your movies. You will discover this info by heading into what you are promoting or creator instruments and testing your TikTok analytics.

Within the Followers tab, scroll down to seek out Follower exercise. Right here, you’ll be capable to take a look at what days and instances your followers are most energetic. Attempt publishing your posts simply earlier than the preferred time of that day with a purpose to see the very best outcomes.

It’s additionally a good suggestion to maintain a log of whenever you’ve revealed content material so you may check completely different instances to pinpoint what works greatest in your model.

6. Leverage music and trending songs

Incorporate common sound bytes in your TikTok movies to assist seize consideration proper from the leap. There are completely different music clips, songs and random audio clips that get reused for comparable sorts of movies time and again, and utilizing these might help your video’s general efficiency.

Right here’s an instance from Scrub Daddy, utilizing a sound and a video overlay that matches the track with a purpose to create a humorous video.

Among the best methods to know which sound clips are trending is to persistently devour TikTok content material in addition to take note of what common TikTokers and different manufacturers are sharing. See in case you can uncover methods to include common songs into your personal content material to have interaction your viewers.

7. Add closed caption textual content to your movies for accessibility

Social media accessibility needs to be a key a part of your technique. This contains issues like alt textual content on photographs and captions on movies. The latter is extraordinarily straightforward to implement on TikTok. First, you may mechanically activate captions (simply be sure you edit them so that they’re correct) or you may even add your personal closed caption textual content overlay.

Right here’s an instance of what this would possibly appear to be:

Many manufacturers will do a little bit of each in order that they’ll use the textual content overlay so as to add further context whereas additionally having closed captions that showcase what the particular person within the video is saying.

8. Share user-generated content material

If persons are mentioning your model on TikTok or sharing movies hyper-relevant to your business, ask in case you can share that video as nicely! (Whereas giving them full credit score, after all—you may tag the unique creator within the caption.)

Right here’s a fantastic instance of user-generated content from on-line plant retailer The Sill. They’ve re-shared a video of a brand new buyer unboxing certainly one of their vegetation.

 

This can be a nice method to unfold the phrase about their service, exhibit glad clients and give individuals an thought of what to anticipate after they order from them.

9. Use the best hashtags and create participating captions

Identical to with most social media platforms, your accompanying caption and hashtags can play an enormous half. TikTok hashtags might help your movies get extra attain whereas captions may be nice method to provide further context, add humor or present academic insights.

Visme selected the latter of their video instance under, utilizing the caption to share 4 tricks to accompany the video’s content material:

You should utilize a instrument like TikTok Hashtags to seek out some hashtag concepts, or begin typing hashtags into the caption field and see what the app autopopulates as choices.

10. Create TikTok tales

It looks like each social media app has tales, and TikTok has now added this function as nicely. TikTok stories are video clips that may be as much as 15 seconds in size and keep in your feed for twenty-four hour—just like different sorts of tales. They’ll seem as the primary video in your feed with a “Story” banner overtop so your profile guests understand it’s not a conventional video.

TikTok tales are an effective way to share some behind-the-scenes content material or different bits of random content material that don’t slot in together with your technique however that you simply nonetheless need to share together with your viewers.

That is nonetheless a more moderen function, so it’s a good suggestion to begin utilizing it earlier than it turns into extra mainstream. Stand out from the competitors by repeatedly sharing content material to your TikTok tales.

11. Work with TikTok influencers and creators

Influencer marketing is a good tactic on Instagram, however this additionally extends over to TikTok. With so many “TikTok-famous” customers, working with influencers may be an effective way to get the phrase out about what you are promoting.

Right here’s an instance from TikToker Jeremy Culhane. He created a video for the model Crocs in his conventional model (humorous video with random picture montages all through) that feels pure however is completely a advertising and marketing video.

 

This video is posted on the Crocs profile. By utilizing a preferred TikToker, these accustomed to Jeremy’s work will instantly be extra concerned about watching the model video. Nonetheless, many influencer content material partnerships additionally contain the video being posted on the influencer’s web page, serving to the model attain a fair bigger viewers.

Needless to say working with TikTok influencers comes with its personal prices. Relying in your advertising and marketing funds, chances are you’ll need to search for micro-influencers with a extremely engaged viewers on TikTok to begin your influencer advertising and marketing enterprise.

12. Create a content material sequence with a number of movies

Making a multi-part video series may be an effective way to have interaction together with your viewers—particularly in case you proceed a video sequence that you simply’ve observed your viewers likes.

Right here’s an instance of what this would possibly appear to be from Shopify, who has created a number of movies on “scorching instruments you want to find out about.” Every video covers a single instrument, making this a straightforward sort of video to create occasionally to share new instruments.

Nonetheless, you will get much more artistic with this technique, too. For those who’ve posted a humorous video that you simply’ve observed individuals love or touch upon asking for extra, give the individuals what they need! Reply to feedback so as to add further components so the movies are all linked collectively.

13. Cross-promote your TikTok movies

Unfold the phrase that you simply’re on TikTok. Your followers on different channels may not know that you simply’ve created a TikTok profile, so it’s a good suggestion to cross-promote your movies onto different channels.

Different platforms like Instagram and YouTube provide their very own variations of quick type video content material, providing you with the right place to repurpose content material created for TikTok movies. On some platforms like Twitter and Instagram (feed movies), it can save you movies out of your TikTok feed with the TikTok emblem and your deal with within the nook of the display screen, then add them as-is, giving your followers a straightforward method to learn to discover you on TikTok.

Some platforms have a couple of restrictions to advertise authentic content material over repurposed TikTok movies. Instagram Reels doesn’t enable reposted, watermarked movies, so that you’ll must add the unique quick video or edit accordingly. YouTube Shorts does enable TikTok watermarked movies, however they’ll’t be monetized.

14. Use TikTok options to have interaction your viewers

If you wish to get extra eyes in your TikTok profile, probably the greatest methods to do that is to have interaction with different movies. Like, remark and sew/duet different customers’ movies.

Stitching permits you to add your personal video onto the tip of the clip of one other customers’ video. That is excellent for including your personal commentary or further content material to an current video.

Dueting locations your video subsequent to a different customers’ video so you may react to or complement an current video with your personal content material.

You’ll want to personal sew or duet movies which might be hyper-relevant to your model. In any other case, similar to and touch upon movies that your target market creates to seize their consideration.

Benefit from Sprout Social’s TikTok integration to schedule out your video content material, particularly in case you’re bulk-creating movies.

15. Use CTAs on the finish of your movies

One other nice method to get extra followers on TikTok? Ask!

Attempt ending your movies with CTAs to go to your profile, take a look at comparable movies or observe you. You are able to do this by including a easy textual content overlay in the direction of the tip of your video, like we see on this instance from Taco Bell.

Whereas doing this in each video you submit can put a foul style in your current followers’ mouths, nobody will thoughts if the occasional video has a call-to-action to observe your content material.

One of the best time to make use of this tactic is whenever you’re making a video sequence or posting a multi-part video. Merely add a textual content sticker that claims one thing like, “Observe us to catch half two!”

16. Monitor your progress and double-down on what works

Take note of your TikTok analytics so you may have a transparent thought of which video varieties your viewers likes, that you simply’re focusing on the best individuals and what sorts of movies you must proceed to create.

You possibly can see which movies have had essentially the most attain inside the final week, providing you with an thought of what could also be going viral or trending. You may as well see the place persons are discovering your content material—whether or not they went to your profile, noticed it on the FYP, and so on.

Constantly monitor your progress, analytics, attain, viewers knowledge and extra to make sure your TikTok technique is heading in the right direction. Attempt to recreate profitable content material and get your self snug with letting go of video concepts that merely aren’t performing the best way you’d hoped.