Synthetic intelligence instruments are a sizzling matter in advertising circles. Since ChatGPT burst onto the scene in late 2022, the adoption charges of AI have spiked. Analysis budgets have grown, and plans for find out how to use these new tools safely and successfully have been hatched.

On this put up, we share 74 synthetic intelligence stats that give a full image of what each organizations and shoppers take into consideration AI. From high use instances to perceived worth to rising issues, you’ll see what enterprise leaders – and your potential prospects – make of those new instruments, so you possibly can perceive how finest to implement them in your personal workflow.

74 artificial intelligence statistics for marketers

Artificial intelligence growth statistics

The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. In fact, ChatGPT was the fastest growing app ever right out of the gate.

Supply: Similarweb

• Chat GPT reached 100 million users sooner than another app. By February 2023, the chat.openai.com web site noticed a mean of 25 million every day guests. eMarketer predicts that greater than 20% of all People will use ChatGPT at the very least as soon as monthly in 2024.
• GPT-3 was initially educated with 45 terabytes of knowledge.
• The worldwide AI market dimension is anticipated to be value $407 billion by 2027. That’s a compound annual development fee of 36.2% from 2022.
• 46% of U.S. adults suppose AI methods are being developed too quick. There’s a distinction alongside get together strains right here, with 41% Democrats saying AI is transferring too quick in comparison with 52% of Republicans.
• Greater than 100 million people in the U.S. will use generative AI by 2024. By 2025, that quantity is anticipated to succeed in 116.9 million. eMarketer predicts that greater than half of all People aged 12 to 44 will use generative AI by 2025.
• 96% of executives say generative AI is a sizzling matter of dialogue with their boards.
• 45% of executives say the recognition of ChatGPT has led them to extend funding in AI.
• In Could, the Biden Administration introduced $140 million in funding to launch seven new Nationwide AI Analysis Institutes.
• That brings the whole number of National AI Research Institutes in the US to 25.
• 49% of employers expect AI to have a positive impact on job growth. In contrast, solely 23% count on the influence of AI to be unfavorable.
• Nevertheless, solely 38% of U.S. adults suppose AI will enhance white collar job alternatives, whereas 42% suppose AI will cut back these alternatives. For blue collar jobs, 37% suppose AI will enhance alternatives and 46% suppose they may worsen. Globally, 36% of workers count on AI to interchange their present job.
• 66% of global adults say AI services and products will considerably change their lives within the subsequent three to 5 years.

Supply: World Economic Forum

Synthetic intelligence utilization statistics

So synthetic intelligence use is rising quick. However what are individuals truly doing with these new instruments? On this part, we’ll have a look at how enterprise and shoppers are utilizing – and plan to make use of – AI applied sciences.

Supply: IBM

• 34% of companies currently use AI, and a further 42% are exploring AI.
• 28% of U.S. adults stated their employer is utilizing ChatGPT or related chat-based instruments. 19% stated their employer is utilizing AI image generators, 30% stated their employer is utilizing AI for information evaluation, 21% stated the employer is utilizing AI instruments for video era, and 17% stated their employer is utilizing AI for HR and recruiting.
• 30% of IT professionals say their colleagues are utilizing AI and automation instruments to save lots of time
• Bigger firms are 100% more likely to make use of AI than smaller firms, however 41% of smaller firms are presently growing AI methods.
• 35% of organizations are training and reskilling their teams to make use of new AI and automation instruments
• 22% of respondents to a McKinsey survey say they regularly use generative AI in their work, whereas 79% stated that they had at the very least some publicity to generative AI.
• People are break up on whether or not AI-generated written work might be pretty much as good as that created by a human. 44% said yes, whereas 40% stated no. 36% stated AI work can actually be better than content written by a person, however 47% disagreed.
• 48% of IT leaders informed a Gartner Peer Neighborhood Survey stated their organizations are using generative AI beyond ChatGPT, however solely 12% are doing so extensively.
• 58% of U.S. adults are accustomed to ChatGPT, however solely 14% have tried it.
• 18% of U.S. adults aged 18 to 29 have used ChatGPT at work, in comparison with 8% of these aged 50-64.
• 27% of Americans say they work together with AI a number of occasions a day (or extra).
• 21.4% of all Americans who use generative AI are aged 25 to 34. That makes them the largest customers of generative AI, {followed} by 35 to 44-year-olds (19.3) and 18 to 24-year-olds (14.0%).
• 49% of U.S. adults say they use AI to search for information, and 44% use AI to be taught new issues.
• 67% of adults say they’ve an excellent understanding of what AI is, however solely 51% know which services and products use AI.

Synthetic intelligence outcomes statistics

What does all of this imply by way of precise enterprise outcomes? Right here, we’ll have a look at the present and anticipated advantages of synthetic intelligence use within the office.

Supply: eMarketer

Synthetic intelligence belief statistics

Each manufacturers and shoppers have embraced synthetic intelligence. However will we belief the instruments, or are we merely placing up with them as a result of they make our lives simpler? The reply is slightly little bit of each. AI instruments are trusted in some contexts, however not in others. Let’s see what the statistics about synthetic intelligence belief reveal.

Supply: Pew Research Center

• 38% of Americans are extra involved than excited in regards to the growing use of AI in every day life, whereas solely 15% are extra excited than involved. 46% are equally excited and anxious.
• Nevertheless, 74% of business executives imagine the advantages of generative AI outweigh the potential dangers.
• Solely 23% of U.S. adults belief how generative AI is being utilized in social media, and 59% are worried about not understanding how AI algorithms work. 39% said they’d belief influencers much less in the event that they elevated their use of AI.
• Likewise, 37% of executives stated the shortcoming to clarify outcomes from generative AI algorithms is a problem.
• 80% of U.S. adults are fearful about AI getting used to impersonate somebody to entry unauthorized data.
• 66% of U.S. adults are involved about privateness points involving using generative AI for social media.
• 27% of U.S. adults belief search outcomes generated by AI, whereas 31% mistrust these outcomes.
• Nevertheless, 75% of consumers belief content material written by generative AI.
• 52% of adults say they belief firms that use AI as a lot as they belief different firms.

Supply: Capgemini Research Institute

Synthetic intelligence advertising statistics

What does all of this imply on your advertising technique? The AI statistics present you’re in all probability speaking about utilizing synthetic intelligence for advertising, even for those who haven’t truly applied these instruments but. Right here’s how different manufacturers are utilizing AI for advertising, and what their executives view as an important use instances.

 

Supply: eMarketer

Synthetic intelligence customer support statistics

For manufacturers, customer support automation and assist is an apparent implementation of AI instruments. Chatbots are a widely known and accepted software for customer support, particularly on social media. AI makes these chatbots rather more purposeful and customized.

The stats present enterprise are significantly eager on this use of generative AI. And shoppers are overwhelmingly happy with the outcomes.

Supply: Capgemini Research Institute

• 35% of executives stated digital assistants for buyer engagement are the highest generative AI use case in gross sales and customer support.
• 38% of executives stated buyer expertise and retention is the first focus of their AI investments.
• 38% of companies are utilizing or contemplating utilizing NLP AI for buyer care.
• 46% of IT leaders who stated their organizations use generative AI past ChatGPT stated they use it for customer support.
• 47% of organizations that already use AI stated they use generative AI most for gross sales and customer support.
• 51% of those IT leaders say generative AI could have a considerable influence on enhancing buyer experiences within the subsequent yr.
• 83% of business executives stated that chatbots for automating customer service and enhancing information administration are essentially the most related utility of generative AI to their enterprise.
• 67% of executives stated that generative AI can enhance customer support by means of automated and customized assist.
• 89% of consumers who recurrently use generative AI chatbots are happy with their expertise.
• Nevertheless, individuals nonetheless need to have the ability to attain a human when they should. 72% of U.S. adults are fearful about with the ability to attain a human as an alternative of interacting with AI. Solely 5% are in no way fearful about this.
• Entry to a generative AI conversational assistant will increase buyer assist agent productiveness by an average of 14%.
• Nevertheless, solely 6% of organizations reported utilizing generative AI for chatbots for customer support as of April 2023.

Supply: McKinsey & Company

Synthetic intelligence social media statistics

Synthetic intelligence drives social media algorithms. Right here’s what the AI stats inform us about social media.

• Fb recommends about 15% of feed content from non-followed accounts primarily based on synthetic intelligence
• These AI suggestions have pushed a 7% increase in total time spent on the platform.
• Meta’s Llama 2 open supply giant language AI mannequin was educated with 40% more data than Llama 1.
• Meta had 150,000 download requests for the mannequin within the first week after Llama 2 was launched.
• Within the two months after it launched, Snap’s My AI chatbot obtained 10 billion messages from 150 million customers.
• Pinterest’s AI-powered “store the look” product suggestions drove a 9% increase in conversions of their early exams.
• 50% of U.S. adults are concerned about studying extra about how generative AI is utilized in social media.

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