It’s a identified incontrovertible fact that hashtags will help improve and broaden the attain of your content material on social media.  If you use the hashtag or # image previous a phrase or phrase, you’ve categorized your content material with different related content material on social.

Instagram hashtags will help your Instagram content material get found by an excellent bigger viewers than the one which already follows you on the platform. Together with related hashtags in your captions or remark part helps enhance the visibility of your posts.

All through this text, we”ll discuss extra about the way to use hashtags on Instagram, the advantages they bring about your model and advertising technique, high Instagram hashtags and extra.

Desk of Contents

What are Instagram hashtags?

Instagram hashtags are phrases, phrases or numbers with the pound or hashtag image (#) in entrance of them in Instagram captions. Utilizing this image categorizes your Instagram content material and helps them be discovered extra simply on the app.

Right here’s an instance of what an Instagram caption with hashtags would possibly appear like:

A screenshot of an Instagram post with hashtags in the caption

You’ll be able to embody as much as 30 Instagram hashtags on one single submit, although Instagram itself recommends sticking to between 3-5.

Learn how to use hashtags on Instagram

Hashtags have a number of totally different makes use of that may provide help to develop your account and maintain your content material organized. Let’s run by way of a couple of of the primary makes use of for Instagram hashtags.

Improve visibility in your posts

First, like we’ve talked about, hashtags assist enhance visibility in your posts. Not solely do hashtags make your posts come up in search outcomes for key phrases you’ve used, additionally they assist gas the Instagram algorithm. The algorithm will place posts in different customers’ feeds primarily based on their curiosity within the hashtags included inside your submit.

Invite user-generated content material

Instagram hashtags are additionally a good way to ask customers to create user-generated content (UGC) so that you can share in your feeds. Spotlight a branded hashtag in your Instagram bio for followers to interact with and so your staff can simply discover UGC photographs. Right here’s an instance of what this would possibly appear like:

A screenshot of Cupshe's Instagram bio that includes several branded hashtags.

Categorize Instagram posts

You could possibly additionally select to make use of hashtags for extra of an inner goal, like categorizing your Instagram posts. For instance, a clothes retailer referred to as The Closet would possibly use hashtags for his or her numerous merchandise, like #TheClosetShoes, #TheClosetAccessories or #TheClosetDresses.

5 Advantages of hashtags on Instagram

Hashtags must be a serious a part of your Instagram marketing strategy. There are numerous use instances for them—but additionally many advantages. Let’s cowl 5 main advantages that hashtags can present.

1. Will increase publicity & discovery

The most important cause for utilizing hashtags is for the elevated publicity and discovery. Clicking on a hashtag in Instagram results in a gallery of each the highest posts and newest posts that used the hashtag.

A screenshot of an Instagram hashtag's search results for #InstagramTips.

From there, you’re capable of discover all of the associated posts, making hashtags a good way for folks occupied with a sure matter to seek out extra accounts to comply with. Which means if you happen to use the proper and most related hashtags to your model, others looking out on that hashtag will discover these posts.

As well as, your viewers can use branded hashtags to indicate off their experiences together with your services or products as a type of model advocacy. Hashtags are good for general brand awareness. Even clicking by way of one submit on the search outcomes web page will lead you to different related posts.

2. Encourages viewers interactions

If you use branded hashtags and encourage their use, it turns into one other type of engagement. Tagged feed posts are saved in search outcomes and tagged Story posts are saved in the course of the Story. Consider Instagram hashtags as simply one other option to attain and interact your buyer base.

3. Competitor evaluation

How a lot digital house are your opponents taking over in your market? Hashtags provide help to analyze your share of voice on social media. Likelihood is that you simply and your opponents may have overlapping hashtags, particularly if you happen to’re utilizing business and native ones. With a social media competitive analysis, you’ll have the ability to analyze the share of voice, sentiment and engagement of these posts.

In a great share of voice state of affairs, your posts and ones that your clients have tagged are taking over the majority of these hashtag search outcomes. You can even take a look at posts together with your related hashtags for content material inspiration and to get concepts on the place your model may be falling brief in comparison with competitor content material.

4. Content material analysis

Just like what you’d do for website positioning key phrase analysis, hashtags will help you analysis different content ideas. Say you need to enhance your share of voice within the #NaturalSkincare hashtag. That’s moderately robust since there are over 9.8 million posts utilizing the hashtag.

A screenshot showing the Instagram results for the hashtag #NaturalSkincare.

Nevertheless, you need to use the search outcomes web page’s High tab to see what one of the best posts have been. Use this space as inspiration.

What appears to be working for related manufacturers? Is there a sure model or caption that’s trending now? By clicking into high posts for particulars, you may also have the ability to discover extra hashtags which can be much less extremely populated, however simply as related to your viewers, much like secondary key phrases for search optimization.

5. Hyperlinks digital and IRL campaigns

Buy groceries in any retail retailer nowadays and chances are high that you simply’ll come throughout a marketing campaign with a hashtag hooked up. Whether or not they encourage you to make use of their normal model hashtag or a marketing campaign one, hashtags supply a simple option to join digital and in-real-life campaigns.

If there’s one rule to bear in mind when utilizing Instagram hashtags, it’s to all the time maintain them related to your enterprise and the content material you’re posting. Nevertheless, there’s nothing incorrect with utilizing common hashtags in your business—so that will help you discover these, listed here are a number of the high Instagram hashtags of 2023 for a wide range of totally different industries.

High 50 Instagram hashtags in 2023

  1. #love (2.1B)
  2. #instagood (1.6B)
  3. #instagram (1.1B)
  4. #artwork (1B)
  5. #photooftheday (1B)
  6. #pictures (1B)
  7. #stunning (823M)
  8. #picoftheday (720M)
  9. #completely satisfied (698M)
  10. #comply with (695M)
  11. #instadaily (639M)
  12. #tbt (583M)
  13. #repost (557M)
  14. #summer season (548M)
  15. #like4like (514M)
  16. #reels (509M)
  17. #instalike (502M)
  18. #picture (488M)
  19. #me (454M)
  20. #selfie (451M)
  21. #music (441M)
  22. #associates (438M)
  23. #life (436M)
  24. #smile (435M)
  25. #household (435M)
  26. #lady (426M)
  27. #trending (372M)
  28. #mannequin (358M)
  29. #design (353M)
  30. #motivation (351M)
  31. #handmade (345M)
  32. #life-style (343M)
  33. #likeforlike (328M)
  34. #sundown (323M)
  35. #artist (316M)
  36. #dogsofinstagram (307M)
  37. #seashore (294M)
  38. #superb (287M)
  39. #drawing (286M)
  40. #nofilter (285M)
  41. #cat (282M)
  42. #instamood (279M)
  43. #igers (277M)
  44. #solar (270M)
  45. #sky (260M)
  46. #follow4follow (250M)
  47. #humorous (236M)
  48. #l4l (221M)
  49. #followforfollow (212M)
  50. #tagsforlikes (191M)

High 10 Instagram hashtags for B2B

  1. #b2b (3M)
  2. #work (147B)
  3. #smallbusiness (121M)
  4. #enterprise (109M)
  5. #entrepreneur (99.4M)
  6. #success (87.9M)
  7. #advertising (75.8M)
  8. #digitalmarketing (29.7M)
  9. #gross sales (20.4M)
  10. #ecommerce (14.2M)

High 10 Instagram hashtags for style and wonder

  1. #style (1.1B)
  2. #model (641M)
  3. #magnificence (528M)
  4. #ootd (426M)
  5. #make-up (395M)
  6. #hair (242M)
  7. #fashionblogger (165M)
  8. #procuring (154M)
  9. #outfit (146M)
  10. #fashionista (136M)

High 10 Instagram hashtags for health

  1. #health (520M)
  2. #gymnasium (254M)
  3. #exercise (216M)
  4. #match (191M)
  5. #well being (164M)
  6. #coaching (140M)
  7. #fitnessmotivation (139M)
  8. #bodybuilding (134M)
  9. #fitfam (123M)
  10. #targets (111M)

High 10 Instagram hashtags for meals, beverage and eating places

  1. #meals (507M)
  2. #foodporn (300M)
  3. #foodie (241M)
  4. #instafood (237M)
  5. #yummy (199M)
  6. #scrumptious (148M)
  7. #foodstagram (119M)
  8. #foodphotography (109M)
  9. #foodblogger (83.8M)
  10. #foodlover (77.3M)

High 10 Instagram hashtags for expertise and software program

  1. #expertise (26.4M)
  2. #tech (19.7M)
  3. #engineering (14.8M)
  4. #innovation (14.2M)
  5. #programming (6.6M)
  6. #laptop (6.5M)
  7. #coding (6.1M)
  8. #electronics (5.9M)
  9. #software program (5.9M)
  10. #instatech (2.1M)

High 10 Instagram hashtags for journey

  1. #nature (782M)
  2. #journey (697M)
  3. #discover (489M)
  4. #naturephotography (230M)
  5. #travelphotography (216M)
  6. #travelgram (173M)
  7. #wanderlust (149M)
  8. #journey (143M)
  9. #instatravel (125M)
  10. #travelblogger (84.9M)

High Instagram hashtag turbines

If not one of the key phrases we compiled above match your enterprise (otherwise you need to discover extra choices), you need to use a hashtag generator instrument to assist. Listed here are the highest six Instagram hashtag turbines you would possibly need to attempt to construct the right record of hashtags for your enterprise.

1. Sistrix Instagram Hashtag Generator

A screenshot of Sistrix Instagram Hashtag Generator website

The Sistrix hashtag generator tool is simple to make use of—however solely permits restricted use with a free account. You may get 25 free queries a day earlier than you’ll must pay for a premium account. Twenty-five queries is quite a bit, so that you might be able to get by with no need to improve.

Merely sort a or a couple of hashtags into the textual content field and press the Enter/Return key to get one of the best 30 hashtags referring to your preliminary search. Select essentially the most related ones so as to add onto your submit.

2. Key phrase Instrument

A screenshot of Instagram hashtag generator called Keyword Tool's website.

Keyword Tool is a useful gizmo that may assist manufacturers discover key phrases throughout a variety of websites—together with hashtags for Instagram. With this selection, you may even use some geolocation to make sure you’re discovering high hashtags in a sure space. It is a plus for native brick-and-mortar companies who solely service clients in a specified location. It additionally has the choice to pick out which language you need hashtags to look in.

Sort your preliminary hashtag or key phrase into the textual content field, change the filters if wanted, then click on the magnifying glass icon. The outcomes you’ll obtain are restricted for the free account—only a record of hashtags with out particulars on their utilization. However in order for you extra info, you may improve to a paid account. Plans begin at $69/month.

3. Inflact

A screenshot of Instagram hashtag generator Inflact's website.

Inflact is an AI-based hashtag generator that may assist provide you with hashtag concepts primarily based on a key phrase, picture, or current Instagram submit. This may be helpful if you happen to’re not even positive of which key phrase to start out with—or if you happen to merely need to see what the instrument would provide you with to your picture.

When you enter your question, the instrument will offer you hashtags from three classes primarily based on how usually the hashtag is used: Frequent (onerous to rank in high posts), Common (medium probability of rating) and Uncommon (simple to rank). The instrument additionally provides you a advice of what number of hashtags to make use of from every class.

4. Toolzu

A screenshot of Instagram hashtag generator Toolzu's website.

Toolzu is much like Inflact within the methods you can begin your hashtag question. Enter your info (both key phrase, URL or picture), then click on Generate Hashtags to get began. This instrument will generate the amount of posts utilizing the hashtag and the way troublesome it might be to get viewers utilizing the hashtag.

Toolzu additionally has iOS and Android apps so you may simply seek for hashtags on the go whilst you’re in your cell machine.

5. Show Functions

A screenshot of Instagram hashtag generator Display Purposes's website

Display Purposes will offer you an inventory of hashtags primarily based on a place to begin. Sort a couple of hashtags into the textual content field to get began. Every recommended hashtag generated is scored primarily based on relevancy to our question and recognition. Every day Functions gives one other instrument that may scan your profile and provide you with hashtags primarily based on the content material you’ve already been posting, which is a helpful characteristic.

6. All Hashtags

A screenshot of Instagram hashtag generator called All Hashtag's website.

All Hashtag can generate hashtags primarily based on a single key phrase. Select whether or not you need high outcomes, random outcomes or outcomes for hashtags which can be at present trending. You’ll get an inventory of one of the best 30 hashtags primarily based in your question. The instrument has a “Copy” button making it simple to right away copy all 30 hashtags and paste them into your caption or remark. Keep in mind to restrict the variety of hashtags you employ per submit for greatest practices and high quality engagement.

Kinds of Instagram hashtags

There are a couple of various kinds of hashtags that manufacturers ought to find out about, every with its personal profit and software. Study extra concerning the forms of Instagram hashtags you’ll need to use.

Branded & product hashtags

Branded and product hashtags are hashtags that you create together with your model and/or product identify in them. These are sometimes used for gathering UGC and rising model consciousness.

Right here’s an instance of a branded hashtag. Plant retailer The Sill makes use of the hashtag #PlantsMakePeopleHappy of their Instagram bio. They’ve additionally created product movies surrounding this hashtag.

A screenshot of The Sill's branded hashtag in their bio

In the event you click on the hashtag, you’ll see that there are 12 million posts within the outcomes, that means it’s a preferred and well-used branded hashtag. The entire posts included are related to The Sill’s content material as properly, to allow them to simply attain out to folks posting content material beneath that hashtag to ask if they will characteristic it on their very own feed.

A screenshot of hashtag #PlantsMakePeopleHappy results on Instagram.

Marketing campaign hashtags

Marketing campaign hashtags are particular to advertising campaigns that you simply’re operating. Normally, these contain the model operating an everyday marketing campaign and including a hashtag to it in a caption or within the nook of the submit.

One instance of a marketing campaign hashtag is the #EssenceFestxTarget one used to advertise their current collaboration. For all posts associated to this marketing campaign, each Goal and Essence Competition will use the distinctive hashtag, in addition to any influencers they work with.

Marketing campaign hashtags don’t should be tied to a product or gross sales. REI’s #OptOutside campaign inspired folks to exit moderately than store on Black Friday, and subsequently wasn’t centered round buying.

Group & business hashtags

Practically each brand community and business has no less than one hashtag that’s used inside them. To seek out yours, head to some common neighborhood and business influencer posts and take a look at their hashtags. Many of those hashtags are easy. The hashtags which can be simple to assume up are normally essentially the most used.

For craft beer fanatics, a number of exist: #CraftBeerLover, #CraftBeerLife and #CraftBeerNotCrapBeer are only a few of them. As you may see, all three of those are fairly easy and pure to assume up, and embody in posts for related manufacturers.

A screenshot of #CraftBeerLover hashtag on Instagram

Location hashtags

Location hashtags are fairly self-explanatory. Most manufacturers are primarily based someplace and if in case you have a bodily location, that is much more helpful for you. Related location hashtags embody your metropolis and its related topical hashtags, your neighborhood, the mall identify you’re in and another defining options.

One instance is the above #chseats. That is a kind of location + matter hashtags. The posts tagged with these are related for anybody trying to find meals suggestions or customers within the Charleston, SC space. Different location hashtags to discover embody any branded ones that your metropolis’s and state’s tourism boards have already established.

A screenshot of the Instagram hashtag #chseats

Themed or vacation hashtags

Taking part in related social media holidays generally is a enjoyable option to have interaction your viewers. Issues like #InternationalSushiDay and #InternationalDogDay might be nice for sushi eating places and veterinary workplaces to submit about.

One of many hashtags we talked about, International Sushi Day, is on June 18, and on Instagram, the hashtag has over 23k posts. That is excellent for sushi eating places and sushi-adjacent companies to submit about.

Every day hashtags

Every day hashtags aren’t restricted to Instagram and so they’re simple to seek out. These hashtags embody the day of the week and a specified matter. There are generalized ones comparable to #MondayMotivation and #ThrowbackThursday. Practically any model can participate in these, and there are many area of interest matters lined.

These hashtags cowl extra interest-based matters and likewise occur to be each day. For instance, on #MonsteraMonday, plant lovers submit a photograph of their monstera crops. These each day hashtags take somewhat extra work to seek out however if you happen to’re following influencers in particular fields, you’ll see them in your feed.

Trending hashtags

Such a hashtag is without doubt one of the harder ones to submit because it entails retaining tabs on the newest and figuring out the way to apply them to your model.

For instance, one of many trending memes in the intervening time is a superimposed video of Jennifer Lawrence from the Sizzling Ones wing-eating problem crying and asking, “What do you imply?” time and again. By looking out the hashtag #WhatDoYouMean, we will see a variety of manufacturers and creators utilizing this meme for his or her content material.

Remember that memes and developments are short-lived. You want to catch on early to take part and reap the advantages of leaping on the pattern. Chances are you’ll must up your trendspotting skills for social media to get essentially the most out of leaping on memes and developments in a well timed and brand-relevant means that resonates.

Monitoring and analyzing Instagram hashtags

So that you’ve selected all your hashtags and also you’re able to get began on the brand new social technique. What’s subsequent? Checking in on how all these hashtags are figuring out for you. Monitoring your hashtag analytics is essential to make sure you’re bettering efficiency with those you selected. If not, you might want to seek out higher hashtags to make use of.

As you begin to use the identical hashtags, you’ll begin noticing once you obtain extra engagement or extra spam feedback. To just be sure you’re utilizing the proper hashtags for you, discover a social media instrument that provides Instagram hashtag analytics.

Screenshot of Sprout Social's Instagram Hashtag Performance Report.

Sprout Social’s Outbound Hashtag Efficiency Report retains monitor of all of the hashtags you employ on posts in addition to their efficiency. With one look, you’ll discover which hashtags you employ essentially the most and which of them get essentially the most engagement.

These two might not generate the identical outcomes, particularly if you happen to’re switching up the hashtags for posts. By reviewing your analytics, you would possibly find yourself discovering that your most relied-on hashtags usually are not really those resonating essentially the most with audiences.

7 Greatest practices for Instagram hashtags

Gone are the times the place hashtags have been new and types threw in each common hashtag, no matter its relevance. Whereas there’s no single proper means to make use of hashtags on Instagram, there are some greatest practices to enhance efficiency. Listed here are a number of to consider:

1. Check what number of hashtags to make use of on Instagram

What number of hashtags do you have to use? It is a tough query as a result of the reply varies wildly. In the event you’re together with them inside your caption, stick to three to five—like Instagram recommends. In the event you’re going to make use of the primary remark for hashtags, then as much as the total 30 hashtags could be acceptable. Nevertheless, this isn’t to say that you need to use 30 hashtags for each submit. This leads us to our subsequent tip.

2. Use hashtags within the first remark

Too many hashtags in a caption can overwhelm beneficial actual property and make posts look messy. Hold captions minimal, and if you happen to’re utilizing extra hashtags, transfer them to a remark. With Sprout’s Compose field, you may schedule the primary Instagram remark alongside together with your submit and caption.

Screenshot of the Sprout Social Compose box where users can schedule both their post and first Instagram comment.

3. Discover one of the best hashtags for you

There are a number of methods to seek out one of the best hashtags to your model. The primary and best is to take a look at the influencers and accounts you already comply with and word which hashtags they’re already utilizing. One other means is to start brainstorming numerous ones and sort them into the Instagram search bar. As you sort, associated hashtags additionally present up.

A screenshot showing how to find hashtags on Instagram. In this example, it's #coffee and its subsequent results and volume of posts.

Within the instance above, #espresso is such a preferred hashtag that utilizing it’d lead to extra spam feedback than you need. As a substitute, scroll additional down the outcomes to seek out extra area of interest ones which can be focused and related to your viewers.

4. Comply with related hashtags

Instagram gives the flexibility to comply with any hashtag’s search outcomes. If you do that, these posts seem in your feed, alongside all the opposite posts from accounts you comply with. It is a good tactic to make use of for following business or neighborhood hashtags as a result of it helps you retain tabs on them. It shouldn’t be used as an answer for branded hashtags, although, as a result of it doesn’t assure that each submit will present up in your feed.

A screenshot showing how to follow the Instagram hashtag #PlantMom

The above instance makes use of #PlantMom because the hashtag. Merely hit that comply with button to remain knowledgeable on that Instagram hashtag.

5. Encourage the usage of branded hashtags

When you’ve created your record of branded hashtags, ensure that to start out utilizing them in each related submit. Probably the most normal branded hashtags are sometimes positioned within the Instagram bio together with a call-to-action for utilizing them.

A screenshot of Grove Collaborative's Instagram account promoting their branded hashtag in their bio.

Within the above instance, Grove Collaborative places their branded hashtag #GroveHome of their IG bio. Clients can then use this hashtag at any time when they submit concerning the model. It makes it simple for Grove to seek out and share these photographs on their very own feed.

6. Create an inventory of hashtags

As a substitute of copying and pasting the identical set of hashtags for each submit, divide them up into topical ones. For instance, your schooling posts may need totally different hashtags than a brand new product announcement submit. As a substitute of producing a brand new record for every submit, maintain totally different lists useful for the assorted forms of content material matters that you simply submit.

Screenshot of Sprout Social's Asset Library, which includes both visual and text assets for easy access and use.

Save these kinds of record sand textual content Sprout’s Asset Library to make it simpler to connect the proper hashtags to every Instagram submit.

7. Add hashtags to Instagram Tales

Whereas Tales do disappear after 24 hours, don’t low cost the usage of hashtags on them. These present up within the search outcomes, too, and are one other simple means of getting more interested followers. Have too many hashtags to place right into a Story? Enter your textual content like regular after which conceal them behind a gif or sticker.

Get began with Instagram hashtags in the present day

Utilizing hashtags on Instagram has many advantages for manufacturers: elevated model consciousness, larger engagement engagement and improved competitor evaluation perception. Earlier than leaping into hashtags, it’s advisable to know the assorted sorts which can be on the market and a few greatest practices to comply with.

Able to get into extra #InstagramStrategy? Check out how to create an Instagram strategy for your brand.

Instagram Hashtags FAQs

What number of hashtags ought to I exploit on Instagram?

Instagram recommends utilizing between 3-5 hashtags on a single submit. Nevertheless, you need to use as much as 30 hashtags if you happen to place them inside the first touch upon the submit for even better visibility.

Do hashtags work for Instagram?

Sure, you need to use hashtags inside a submit, Reel or Story, and we extremely suggest you achieve this. They can be utilized for accumulating UGC, categorizing content material and rising the attain to your content material.

What are the highest 10 hashtags on Instagram?

The highest 10 hashtags on Instagram embody:

  1. #love (2.1B)
  2. #instagood (1.6B)
  3. #instagram (1.1B)
  4. #artwork (1B)
  5. #photooftheday (1B)
  6. #pictures (1B)
  7. #stunning (823M)
  8. #picoftheday (720M)
  9. #completely satisfied (698M)
  10. #comply with (695M)



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