For one week in July this 12 months, the complete Buffer staff did one thing somewhat unconventional.

All 80 of us paused our day-to-day work, cleared our calendars, and devoted an entire week to tasks outdoors of our typical duties.

It’s Buffer’s annual Build Week.

Why did we do that? At Buffer, we imagine that probably the most distinctive concepts usually emerge from outdoors the confines of typical work constructions.

We have all the time been an organization unafraid to experiment with completely different work kinds. We have embraced self-management, performed round with OKRs (and even scrapped them), and we’re recognized for our four-day work week. The truth is, it’s not our first Construct Week; we had our initial Build Week last year and created 10 new options.

How we arrange Construct Week this 12 months

Two weeks earlier than Construct Week, Bufferoos throughout the corporate submitted their concepts for Construct Week tasks. Anybody can submit an concept, however we’ve got to bear in mind the restricted assets of getting simply 4 days to work on them. The concepts assorted, from minor product enhancements to thoroughly new touchdown pages.

All of us voted on the concepts that resonated with us, after which we shaped 19 small groups, every with 4 to 6 members, able to breathe life into these concepts.

All through the week, we stored everybody up to date on our progress. Our devoted #build-week Slack channel was buzzing with Loom movies and prototypes as groups showcased their work.

After 4 devoted days, round 32 hours, and the collective efforts of 80 teammates, we had a bunch of recent tasks to point out off.

Asserting a New Open Beta Program and Suggestions Hub

With so many new issues being constructed, it made us marvel; how can we get our neighborhood extra concerned?

Most of the tasks weren’t one hundred pc completed, and would considerably profit from person testing and suggestions. We would have liked a greater solution to give customers earlier entry and empower them to share their ideas on the way forward for Buffer.

We determined so as to add two new Buffer instruments to assist our neighborhood form the Buffer product.

1) Open Beta

Buffer customers can now entry new options earlier than they’re launched, and assist us form the way forward for Buffer, by merely toggling a change in Buffer. The brand new Beta features web page lists options to check, hyperlinks to share suggestions, and an invitation to our community. We’d like to see you there!

2) Buffer Ideas

Buffer Suggestions is our new suggestions hub, the place you’ll be able to submit new characteristic concepts, vote on current concepts, and observe an extended with our progress.

Current ideas are sorted by probably the most upvotes, so the most well-liked ideas will likely be on the prime.

You may see our present roadmap by switching to the Roadmap view. On this view, ideas are sorted into kanban-style columns. You may remark, vote, or subscribe to a publish from this view, too.

Along with the brand new Open Beta program and Buffer Suggestions, we’ve got 16 different tasks we labored on — a lot of them already dwell.

We tried to broadly categorize all of the tasks we labored on into three buckets

  1. New Buffer options
  2. Group enhancements
  3. Tradition tasks

New Buffer options

Schedule Fb Reels

With 36 % of the worldwide inhabitants utilizing Fb every month, it’s nonetheless far and away the largest social community on the market. And Fb Reels are one of many quickest rising content material sorts on the platform.

Every month 140 billion Reels are watched, that means it’s probably the greatest locations so that you can share your message. With the introduction of Fb Reels direct scheduling in Buffer, you are primed to succeed in thousands and thousands, if not billions internationally’s largest social community.

Available in beta.

Mastodon analytics

Now you can see the variety of Mastodon feedback, shares, and favorites proper in your despatched publish queue. Shortly verify which posts resonate on the platform to regulate your content material technique appropriately.

Available in beta.

Acquire e mail addresses utilizing Begin Web page

Constructing a listing of e mail subscribers is without doubt one of the most secure and greatest advertising and marketing methods for any small enterprise. It provides you a direct connection along with your viewers and extra management than posting to social media. With Begin Web page’s new Mailchimp integration, now you can acquire e mail addresses and construct a listing of subscribers instantly out of your web page.

Coming quickly.

Add Notes for your self or your staff

Ever needed to depart a observe for your self or your staff? Brainstorming and collaboration in your drafts is now simpler than ever with Notes.

Coming quickly.

Navigate round Buffer in halve the time

With our model new Fast Navigator, you’ll be able to shortly leap to your channels or generally used pages, simply by utilizing your keyboard. Open up the Fast Navigator utilizing CMD + Ok on Mac, or CTRL + Ok on Home windows.

Available in beta.

Add HEIC photographs

Now you can add HEIC photographs to Buffer. No extra changing your iPhone pics to jpegs!

Refer-a-friend and get rewarded

For a very long time we’ve been requested a couple of referral or associates program, particularly from our most passionate neighborhood members. We’re excited to share that each Buffer person now has entry to a easy referral code that they will use to ask mates or shoppers. We’re eager to supply an incentive too however we aren’t certain what that needs to be. In the event you’re an educator, influencer, or company that always refers of us to Buffer, we’d love your ideas!

Take a sneak peek at what we’re building here.

Flag suspicious Begin Pages

Often, we see individuals utilizing Begin Web page to host content material that violates our phrases of service. This would possibly embrace content material that’s false or deceptive info offered as reality, hate speech, abusive or dangerous content material, astroturfing, phishing, and spam. Now there’s a simple manner for anybody to report suspicious pages.

Available here.

Fast wins for patrons

As is custom, we had one Construct Week staff devoted to small objects that our prospects have requested over the previous 12 months. Though every merchandise is perhaps small, while you add them up they make for a giant enchancment to the person expertise in Buffer. Listed here are a few of the “fast wins”.

  • “Share to feed” toggle is on by default for Instagram Reels scheduling.
  • Extra correct tooltips for analytics information.
  • Hyperlinks to printed posts, to be able to shortly view them natively.
  • Reel impressions at the moment are included in Put up abstract information.
  • LinkedIn analytics can now be sorted by date.
  • A clearer alert in the event you exceed a personality depend for a Twitter publish.

Improved accessibility for all customers

Making certain our product usable for all individuals, irrespective of their skills or circumstances, is one in all our targets at Buffer, and Construct Week is a superb alternative to sort out areas of the product that might be extra accessible. We began the week with 49 accessibility-related points to repair, and ended the week with solely seven left. A number of the enhancements we made embrace:

  • Higher navigation on the sidebar and profile sidebar.
  • Listening to keyboard occasion on the choose element.
  • Including alt tags to pictures.
  • Including ARIA labels to modals.
  • Closing the composer with the ESC key.
  • Cleansing up pointless ARIA attributes the place we use semantic parts.

We’ll proceed engaged on the remaining accessibility objects all through the remainder of the 12 months.

Tradition Tasks

Get to know us higher! Find out about our journey, mission, and values

Our About Us web page has been spruced up with extra complete particulars about Buffer’s journey, mission, and values. We realized that the previous web page was lagging behind, with outdated photographs and data. The brand new replace not solely brings you contemporary, participating content material, but in addition contains a captivating timeline highlighting Buffer’s evolution over time.

Coming quickly.

The place your cash goes while you purchase a Buffer subscription

Transparency is without doubt one of the cornerstones of Buffer. Whether or not it is about our salaries, hiring course of, or income, we have all the time believed in openness. Now, we’re extending this transparency to our pricing as nicely.

We have all the time needed to offer you a transparent image of how your funding in Buffer is being utilized. Our new Clear Pricing web page does simply that, breaking down how we allocate every greenback you entrust to us. No hidden prices, no surprises!

Coming quickly.

Exhibit your Buffer love with some cool Buffer merch!

In the event you’ve ever wished to flaunt some cool Buffer merchandise, we have got you coated! We’re thrilled to introduce our model new Buffer Swag Store, full of a pleasant assortment of Buffer merch. For now, this novelty is solely for the Buffer household, however keep tuned – we’ll quickly open the doorways for everybody to point out off their Buffer love!

Take a sneak peek here →

Need to be a part of the Buffer staff, however don’t see a gap? No drawback!

Ever dreamt of becoming a member of the Buffer staff, however discovered no open vacancies? We have constructed the answer for you. Our Evergreen Hiring Web page is the place you’ll be able to apply for jobs even when there isn’t any particular itemizing out there.

Though the web page is not dwell but, it quickly will likely be. We overview purposes every week, so do not hesitate to drop yours. We would not get again to you instantly, however relaxation assured, we’ll have your particulars safely saved for appropriate alternatives.

The first talent pool is available here.

An interactive, enjoyable solution to have interaction with our staff

Buffer’s staff, although 100% distant, is a cohesive unit that spans the globe. We cherish our annual retreats, which supply a uncommon alternative to work together face-to-face. Nevertheless, as it has been fairly some time since our final retreat, we determined to bridge this hole digitally.

We’re introducing Buffer Crew Jeopardy, an interactive quiz app that assessments your data of your colleagues. It is a enjoyable solution to join with the staff (and compete with colleagues to prime the leaderboard!).

A brand new devoted app for Bufferoos on retreat.

To take our annual retreats a notch greater, we have designed a devoted Buffer Retreat Cellular App. This unique app is geared toward serving to us handle the occasion seamlessly and maintain everybody within the loop. By constructing it internally, not solely have we managed to avoid wasting on prices, but in addition tailor-made the app to swimsuit our distinctive wants completely.

Extra to come back…

These tasks are simply the beginning. Now we have different updates within the pipeline from Construct Week that take away out of beta quickly. To regulate all we’re engaged on, try our model new Roadmap.


Now we’re questioning, what do you assume? Have you ever tried a Construct Week earlier than? Did you see related outcomes? Tweet (or Xeet) us and tell us.

And in case you have concepts for our subsequent Construct Week, we might love to listen to them! Drop them right here.



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