Within the huge foggy sea of digital advertising, your social media planning instruments can mild the best way ahead.

As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires greater than luck to get to the place you need to go. With out the appropriate instruments, you’re sure to get misplaced at sea. That’s why we’ve journeyed far and broad to convey you this listing.

This weblog is like your treasure map to the shores of a well-run social media plan. Seafaring metaphors apart, prepare for the highest ten fingers down finest social media planning instruments in 2023!

What is a social media planning tool?

Social media planning tools are software that helps you schedule, organize, and publish content on social media.

These tools can range from scheduling software to grid planners to calendars. If it helps you plan your social media, it belongs on this list.

What should you look for in a good social media planning tool?

If you don’t know what to look for in a social media planning tool, you must feel like a map-less pirate. So much treasure out there, but how do you find it?

The five capabilities below can help point you in the right direction.

Intuitive interface and usability

A tool is only good if you enjoy using it. It can be the best time-saving gadget in the world, but if it’s a pain to use, you’re not going to reach for it very often. If an alligator eats your hand, you want to replace it with a user-friendly device, like a hook.

When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. You can also find tons of tutorials on YouTube (shoutout, Hootsuite Labs!), the place you’ll be able to see the instruments in motion.

Search for an interesting interface, clear CTAs and guiding buttons, and ease of use.

Scheduling capabilities

With regards to planning for social media, you might want to have scheduling capabilities or the flexibility to combine along with your scheduling software program. In actual fact, we consider scheduling software program to be so integral that we wrote a put up outlining the 15 best social media scheduling tools.

Except for precise content material creation, nothing will take you so long as post-scheduling. Having software program that may bulk-schedule social media posts for you, or software program that may schedule your posts in the identical place as different planning duties, goes to save lots of you a lot time.

Add an ideal scheduling device to your already awesome social media posting schedule, and you may’t miss.

Assist and automation

There are lots of, many content material planning instruments out there. Selecting one with supporting options will provide you with extra bang on your buck.

Ask your self the place you spend probably the most time struggling. Is it caption writing? Hashtag analysis? Analyzing when your viewers is on-line? Content material concepts?

Then, discover a device that’ll assist hammer out your most-hated duties. Bonus factors if it should do these duties for you (taking a look at you, OwlyWriter AI).

Analytics and reporting capabilities

You want to have the ability to measure the impression of your social media efforts, and it’s merely simpler when your entire instruments (calendar and reporting alike) are in a single place.

You want to know which content material technique provides you the outcomes you’re in search of. And you might want to know the place your weaknesses lie, so you’ll be able to both pivot from or double up in your efforts.

Collaboration options

In case you’re a part of a workforce, you will want a device that has collaboration options. Permitting your teammates to leap in to edit dates, add campaigns, or share their ideas is important. A ship solely sails if we’re all rowing collectively.

In case you’re the captain, you don’t need to merely share a login to 1 platform, as your teammates will possible want totally different permissions. Search for a device that permits you to assign duties, handle approvals, and coordinate efforts throughout social media networks.

10 high social media planning instruments

Listed below are our high ten picks for the most effective social media planning instruments:

1. Hootsuite

To not toot our personal horn (completely to toot our personal horn), however we’ve acquired Hootsuite holding down the primary spot on this listing. Is it our software program? Sure. Would we nonetheless like it if we weren’t paid to like it? Additionally sure.

Hootsuite's visual planner makes it easy to view your weekly content at a glance

Hootsuite’s an all-in-one social media device. It’s acquired all of it: Unbelievable options, an enormous orange owl mascot, in-depth analytics, and a few bonkers automation capabilities to do your give you the results you want.

Oh, and it has tons of app integrations, so you’ll be able to add some bells and whistles to your social media planning device to make it that a lot better.


Key planning options:

  • Hootsuite Planner for simple post-scheduling (together with bulk) and organizing, and at-a-glance calendar views
  • Composer permits you to create and share social media content material throughout a number of platforms, like Instagram, Twitter, LinkedIn, Fb, and YouTube.
  • Greatest Time to Publish suggests publishing occasions when your viewers is on-line.
  • Business Benchmarking to tell your content material plan

Different options we love:

  • OwlyWriter, which makes use of AI to jot down your captions for you
  • AI-driven hashtag recommendations
  • Collaboration capabilities, together with the flexibility for a number of individuals to edit the identical put up

Value: Free trial, paid subscriptions beginning at $99 per thirty days

Who it’s finest for: Entrepreneurs and advertising groups of as much as and together with enterprise ranges.

Try Hootsuite for free. You can cancel anytime.

2. AirTable

AirTable is a social media content material planning device that permits you and your workforce to map out content material calendars, handle campaigns, and construct dynamic workflows. It’s an ideal collaboration platform, one you should use along with your teammates and shoppers alike.

AirTable’s magnificence comes from its organizational capabilities, ease of use, and suppleness. You may view the identical knowledge in a mess of the way (like a standard calendar vs. a Kanban board) and create all method of charts and flows. AirTable’s nice for visible learners, supplying you with a versatile database on your content material planning.

AirTable is a social media content planning tool that allows you and your team to map out content calendars, manage campaigns, and build dynamic workflows

Supply: AirTable

Key options:

  • Prompt knowledge synchronization means your workforce can see your calendar or marketing campaign modifications in actual time
  • E mail digest automation can automate updates to stakeholders or shoppers, saving you time on calendar standing reporting
  • Hootsuite integration: You may create an Airtable document from a social message straight in Hootsuite

Value: Free for people or small groups; paid subscriptions begin at $10 per seat per thirty days

Who it’s finest for: Visible planners, groups that collaborate in real-time.

3. Grid for Hoot

Need an Instagram grid that appears like a professionally-hung gallery wall? You then want Grid for Hoot, the app integration that permits you to deliberately plan your Instagram grid, inside Hootsuite.

You may schedule new posts by importing your personal content material or by looking out inventory images from Unsplash with out having to depart the platform. Plus, the app integrates with ChatGPT to generate posts from an outline.

Grid for Hoot integrates with your Hootsuite dashbaord in its own Stream

Supply: Grid for Hoot

Key options:

  • Visualize your ultimate Instagram grid earlier than publishing
  • Ship pictures from Grid for Hoot in Hootsuite to Instagram
  • Schedule posts upfront

Value: $3.99 or FREE for all Hootsuite Enterprise accounts

Who it’s for: Visible Instagram entrepreneurs

4. ChatGPT

Though it wasn’t particularly designed as a social media planning device, ChatGPT can be utilized as one.

With the appropriate prompts, ChatGPT may also help you brainstorm and description your content material calendar. Strive offering it with the kind of content material you need to share and the frequency, and ask it to counsel matters and themes.

ChatGPT prompts can help you brainstorm and outline your content calendar.

Supply: ChatGPT

Outdoors of social media planning particularly, ChatGPT can even allow you to to adapt your long-form content material, like blogs, into social media-friendly items to fill out your calendar. And it really works as a competitor evaluation assistant too. Plug in your competitor’s previous content material and ask ChatGPT to counsel methods you possibly can differentiate from or enhance upon the technique.

It’s necessary to notice that, together with all different conversational AI fashions, ChatGPT’s output shouldn’t be taken as a ultimate draft. You, the human being, have to overview and edit.

Key options:

  • Contextual understanding of inputted textual content
  • Multilingual capabilities
  • Self-improvement capabilities

Value: Free

Who it’s for: The extra advanced your model, product, or trade is, the extra particular and focused your prompts must be. ChatGPT works finest with less complicated instructions.

5. HubSpot

HubSpot, well-known for being a giant shot in buyer relationship administration (CRM), has spiced issues up with its very personal social media calendar. HubSpot’s social media content material calendar is templated and customizable; you don’t have to begin from scratch, and you can also make it your personal.

HubSpot’s social media scheduler additionally permits you to handle your social campaigns in a single place. You may schedule and publish content material to LinkedIn, Fb, Instagram, and X, AKA Twitter.

For gross sales of us who reside and breathe within the HubSpot CRM, this makes taking good care of social media duties handy. However, those that are primarily social media entrepreneurs could discover the platform lacks capabilities.

HubSpot’s social media scheduler also allows you to manage your social campaigns in one place.

Supply: Hubspot

Key options:

  • Potential to schedule and publish posts to a number of platforms
  • Integration with Hootsuite
  • Templated and customizable calendar

Value: Starter CRMs start at $30 per thirty days; skilled enterprise accounts begin at $800 per thirty days.

Who it’s for: Salespeople who additionally do or want perception into social media advertising.

6. Canva Professional

Canva Pro, the paid model of the beloved drag-and-drop design device, comes outfitted with a social media scheduler and planner.

Throughout the dashboard, you’ll be able to observe engagement, likes, clicks, impressions, and extra to see the way you’re performing. Canva Professional’s capabilities are nice for easy scheduling, planning, and reporting duties, but when enterprise entrepreneurs could desire a device with slightly extra oomph.

Canva's social media planning tool is a standard calendar with images showing scheduled posts

Supply: Canva

Key options:

  • Easy scheduling, planning, and publishing
  • Intuitive and easy-to-use scheduling instruments (very like the remainder of Canva!)
  • Easy social media efficiency analytics

Value: $14.99 per thirty days

Who it’s for: Canva designers who have to deal with social media duties

7. Google Sheets

The Google Drive suite, particularly Google Sheets, makes up a few of our favourite free social media planning instruments.

For smaller shoppers, easy campaigns, or entrepreneurs on a price range, Google Sheets may also help you keep organized and hold your social plan working easily.

Google Sheets are extremely customizable, so you’ll be able to tailor them to no matter sort of social media plan you want. Annual themes, granular day-to-day posting schedules, months-long campaigns, you identify it.

In actual fact, we like Google Sheets a lot that we used it to make a free content material calendar template. You’ll find it right here, the place we clarify everything you need to know about creating a social media calendar.

A simple Google Sheet template for a social media planning tool

Key options

  • Customizable spreadsheets
  • Infinite columns so that you can observe the required knowledge and metrics
  • Collaboration in actual time
  • Infinite easy-to-Google spreadsheet hacks, like the Slicer function

Value: Free!

Who it’s for: Smaller groups, social media plans on a decent price range, or particular person entrepreneurs

8. CoSchedule

CoSchedule’s an all-in-one platform serving to entrepreneurs to arrange content material on social media alongside their web sites and blogs. The decrease finish of the platform is geared in the direction of solopreneurs, bloggers, and startups which have an energetic web site or usually create long-form content material.

The highest tier of CoSchedule, the Advertising and marketing Suite, is geared in the direction of enterprises and bigger advertising groups who want in-depth instruments and options for advertising content material.

The Social Calendar gives you full visibility of your social media content and comes with an AI-assist

Supply: CoSchedule

Key options:

  • The Social Calendar provides you full visibility of your social media content material and comes with an AI-assist
  • The Content material Calendar helps you propose your advertising schedule with visibility of all of your duties, initiatives, and campaigns
  • The Headline Studio will rating your headlines, serving to you to enhance the efficiency of your long-form content material

Value: Free with paid accounts beginning at $39 per thirty days per consumer.

Who it’s for: From people to giant groups creating and advertising long-form content material. Solopreneurs and bloggers can get away with simply subscribing CoSchedules Advertising and marketing Calendar, whereas bigger groups will need to look into the Advertising and marketing Suite.

 9. XPro (beforehand referred to as Tweetdeck)

TweetDeck, which is presently rebranding to XPro, is a Twitter-specific dashboard containing columns that you simply set as much as your liking. TweetDeck is a device that helps out within the pre-planning phases of social media planning by serving to you to grasp the social panorama.

The columns can present your notifications, mentions, DMs, appreciated tweets, tweets on a selected matter or search time period, and trending matters, to call a couple of. Chances are you’ll need to monitor a information story or a hashtag because it develops whereas planning the way you’ll enter the dialog.

the XPro (formerly Tweetdeck) dashboard's columns can show your notifications, mentions, DMs, liked tweets, tweets on a specific topic or search term, and trending topics.

Supply: TweetDeck

Key options:

  • Customizable columns to arrange Twitter content material
  • Actual time publishing feeds to remain abreast of content material

Value: Free

Who it’s for: Twitter entrepreneurs

10. Evernote

Are you a kind of entrepreneurs who can not survive with out a day by day To-do listing? Properly, Evernote is perhaps for you. Evernote makes it simple to create your day by day to-do listing, on your weekly, month-to-month, and annual content material advertising plans.

Evernote integrates with calendars like Google, Microsoft, and Apple. You should use the Calendar Connector characteristic to robotically replace your content material throughout platforms. And you may invite your teammates to your notes to collaborate on duties.

Plus, Evernote comes with templated calendars so you’ll be able to simply get began with weekly or month-to-month social calendar job lists. Evernote doesn’t, nonetheless, have scheduling capabilities.

Evernote's templated calendars are great for solopreneurs

Supply: Evernote

Key options:

  • Evernote Calendar Connector
  • Templated calendars
  • Collaboration capabilities

Value: Free, with skilled pricing beginning at $17.99 per thirty days.

Who it’s finest for: Entrepreneurs and planners who use To-do lists and duties to remain organized.

FAQs about social media planning instruments

What are the most effective social media planning instruments?

The very best social media planning instruments for enterprise-level entrepreneurs are all-in-one platforms devoted to social media planning. Hootsuite is (clearly) our high choose on account of its automation, integration, and AI-driven options.

What’s social media planning software program?

Social media planning software program helps set up, schedule, and handle content material throughout varied social media platforms.

What are the advantages of social media planning instruments?

Social media planning instruments streamline content material scheduling, improve consistency, present analytics insights, and increase general social media technique effectivity.

Ought to I purchase social media planning software program?

Deciding to purchase social planning software program is dependent upon your wants, workforce dimension, price range, and the way central social media is to your advertising technique. Your finest wager is to judge choices based mostly in your particular necessities.

Use Hootsuite to schedule your entire social media posts, have interaction along with your followers, and observe the success of your efforts. Join a free trial right this moment.

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