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A brand new AI-generated movie trailer that splices collectively the wildly-hyped films Barbie and Oppenheimer right into a mashup — that includes a pink mushroom cloud — has gone viral. 

The trailer provides a spot-on sendup on the “Barbenheimer” hype that had moviegoers flocking to see each films back-to-back, regardless that the 2 movies couldn’t be extra totally different — Oppenheimer is a sober biopic in regards to the life and legacy of J. Robert Oppenheimer, father of the atomic bomb, whereas Barbie is a fizzy, feminist, live-action take a look at the well-known doll. 

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Powered by picture technology AI Midjourney and film generator Runway Gen2 and that includes AI-generated voices supposedly belonging to Margot Robbie and Matt Damon, the “Barbenheimer” crossover took simply 4 days to make, in line with the creator’s Reddit post, the place he shared a hyperlink to his course on AI filmmaking. 

Occasion

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However as a reporter masking AI’s cheerful, bullish, even fluffy aspect in addition to its severe, sobering aspect, I can’t assist however take into consideration three issues the AI-generated ‘Barbenheimer’ film trailer says in regards to the state of generative AI proper now.

1. AI-generated leisure is shifting quick — good for right now’s viral moments. 

So, it’s no shock that because the Barbenheimer hype rocketed upward, any on-line content-maker might soar on board with their very own quick-and-dirty AI-generated take to share throughout social platforms. A standard advert company couldn’t presumably transfer quick sufficient to tug off the identical sort of “Barbenheimer” sendup to fulfill the second, and the prices could be prohibitive sufficient that they seemingly wouldn’t even strive. 

In an period when social media content material is a part of the zeitgeist greater than ever, there’s little question that the pace of improvement of AI-generated leisure is completely positioned for right now’s viral moments. Again in March, for instance, a Reddit consumer shared an AI-generated video of Will Smith consuming spaghetti on the r/StableDiffusion subreddit. It rapidly unfold on social media in addition to the mainstream press, with one article saying the video “would hang-out you for the remainder of your life.” 

2. The ‘Barbenheimer’ trailer comes as creatives strike and regulators play AI catchup.

Hollywood has come almost to a halt in latest weeks, with SAG-AFTRA actors and writers at the moment on strike and expressing particular concerns in regards to the impression of gen AI on their business and jobs. The “Barbenheimer” trailer is an ideal instance: Who wants the dear companies of Margot Robbie and Matt Damon when you can give you a serviceable AI copy? Why use the time-consuming work of artists or editors when you might have the speedy output of Midjourney and Runway Gen 2? 

On the identical time, AI-focused creatives who’re excited by the probabilities of gen AI are going full-steam forward — at the same time as regulators and policy-makers dash to catch up. The Senate will likely be schooled in AI this fall with a watch in direction of a basis for creating laws in 2024. Will that be too little, too late? 

3. The present generative AI hype could be a candy-colored wrapper round a extra severe, unsettling actuality.

The AI-generated Barbenheimer trailer is, for my part, humorous and cute. However the concept that you may wrap certainly one of historical past’s most horrifying durations — the event of the atomic bomb throughout World Battle II, which led to the dying of a whole bunch of 1000’s at Hiroshima and Nagasaki in 1945 — in a candy-colored Barbie wrapper and a pink mushroom cloud is equal elements beautiful and stunning. 

That’s gen AI in a nutshell — beautiful and stunning, thrilling and scary, dazzling and appalling, typically unexpectedly. However actually, all stakeholders concerned in AI improvement want to think about not simply the sugary floor of what gen AI can do, however the deep, actual points that lay beneath. 

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