Perhaps you see your self as a proud minimalist within the Twitter advertising and marketing world. However the fact is, a model can’t attain its full potential on Twitter’s native shopper alone. You want Twitter instruments.

When you actually need to grow your Twitter account (and why the heck wouldn’t you?!), embracing third-party instruments isn’t simply advisable… it’s important.

There’s an entire spectrum of Twitter instruments on the market (a lot of them free!) simply ready that can assist you reach your social media goals.

Twitter tools for analytics

Hootsuite Analytics

When you’re already right here having a blast on the Hootsuite Weblog you then most likely are already accustomed to the super-cool options of our in-house analytics software, however might we brag for a second anyhow?

Hootsuite Analytics is a social media analytics software that allows you to simply observe the efficiency of your Twitter channel (and all of your different social accounts, too!) so you may replicate what works and get extra engagement. Hootsuite Analytics additionally makes it simple to create customized studies to showcase your outcomes to your boss and share insights together with your crew.

Hootsuite Analytics brand awareness page impressions and reach

Observe metrics like attain, engagement charge, impressions, likes, performs, shares, clicks, and saves so you may shortly measure your progress towards your objectives in real-time. You may even arrange customized boards that offer you an summary of your most necessary metrics at a look over a choose time period.

With Hootsuite Analytics, you too can discover out when your viewers is on-line, get personalised suggestions on your greatest instances to publish for every of your accounts, and entry business benchmarks.

Professional tip: Hootsuite Analytics is on the market to Professional and Workforce plan customers and meets the wants of most small social media groups. Enterprise Plan customers and above have entry to extra customized analytics options, together with Insights by Brandwatch and Hootsuite Influence.


Brandwatch is a digital shopper intelligence platform that provides historic and real-time information related to you and your model.

It analyzes photographs to acknowledge figures that you simply would possibly care about and may evaluate the pursuits of various teams in your viewers.

Brandwatch begins at $1,000 per 30 days, and it’s best for people who’re all in regards to the numbers—it’s very data-heavy, versus visible.

Hootsuite affords a free Brandwatch integration for all Enterprise and Business plan users known as Insights. It’s a key function for patrons who’re severe about social listening.

Brandwatch insights total mentions and volume over time

Twitter instruments for aggressive evaluation


Statsocial empowers advertising and marketing initiatives by offering a wealth of data: you’ll get complete market information sourced from a database of 300 million (!) people.

By way of Statsocial, you’ll simply establish influential figures inside your business and achieve insights into your viewers’s pursuits. Statsocial additionally lets you particularly goal people by surveys, letting you collect worthwhile suggestions and tailor your method accordingly.

Professional tip: Statsocial is free through Hootsuite.

Statsocial insights and overview audience
Supply: Statsocial

Hootsuite Industry Benchmarking tool

Not everybody is aware of this, however with Hootsuite Analytics, you may simply perform a little social media benchmarking. Learn how others in your business are doing on social and evaluate your outcomes with just some clicks.

Simply check in to your Hootsuite dashboard and head to Analytics, after which scroll to Benchmarking and click on Business. From right here, decide the business that greatest describes your small business and see how your outcomes evaluate to common efficiency stats inside your business.

Hootsuite Industry Benchmarking tool

You may arrange customized timeframes and search for benchmarks for metrics like viewers development charge, engagement charge, profile impressions, and extra. Plus, if it is advisable current your outcomes to your crew, boss, or different stakeholders, you may simply obtain your comparability report as a PDF file.

Twitter instruments for figuring out leads


LeadSift is a robust software that locates potential leads on Twitter and categorizes their intent, whether or not that’s “buy,” “churn,” or “search help.”

This app diligently scans thousands and thousands of conversations to establish each direct and oblique leads, assigning them a lead score on your comfort. Swiftly filtering by this wealth of information makes it fast and simple to pinpoint sizzling leads and successfully have interaction with customers.

A Leadsift Hootsuite integration is on the market free for Enterprise customers (it’s just $7.99 for everyone else).

Adobe Marketo

Marketo is technically a advertising and marketing automation platform, however the place it actually excels is in lead administration. The instruments listed below are triggered by buyer occasions to show mentions into motion. It’ll additionally offer you real-time behavioral and demographic information that can assist you predict a lead’s subsequent transfer.

Marketo sales insight
Supply: Marketo

Marketo coordinates e mail, social, paid media and extra into one central hub, and helpfully integrates with Hootsuite. Through Hootsuite, you may enrich your leads with social exercise, and drive leads by the funnel quicker by manually sending their social interactions together with your model to Marketo.

Twitter instruments for mentions and monitoring


Mentionlytics is preserving a watch out on your model, scanning the online and all social for mentions of your model, with help for monitoring key phrases in all languages.

Mentionlytics Try Free Brand Monitoring

Sentiment evaluation options will assist detect emotion and preserve you within the loop about whether or not you’re the speak of the city—for higher or for worse. Filter by supply, sentiment, nation, key phrase, and extra… and discover your high influencers within the course of.

Conveniently, Mentionlytics integrates directly with your Hootsuite dashboard, too, for freeeee!


Nexalogy is a complete social media monitoring and discovery platform designed to enhance your marketing strategy. By harnessing information from varied social media channels, the software program gives worthwhile insights that may inform your decision-making course of.

One key Nexalogy function? Its capacity to extract informative summaries from photographs encompassing objects, meals, occasions, and folks. The platform additionally affords an interactive timeline that lets you visualize the height exercise intervals of customers. (This function proves significantly helpful for figuring out crises in each political and enterprise contexts, permitting you to catch a social media scandal earlier than it goes too far.)

Nexalogy social media monitoring terms hashtags and words
Supply: Nexalogy


Cloohawk serves as your devoted Twitter watchdog, offering worthwhile solutions for enhancing engagement and fostering development. It additionally acts as your private Tweet physician (dogtor?!), diagnosing any points and prescribing efficient treatments to enhance your Twitter presence.

The “hacks” recommended by Cloohawk would possibly embrace utilizing applicable hashtags, sharing trending tales, or reposting your personal earlier posts. By implementing these suggestions, you may optimize your Twitter efficiency and obtain your required objectives.

Bonus: Cloohawk’s bot will auto-retweet something deemed related to your model.

Hootsuite affords a free Cloohawk integration for all users.


Previously generally known as Tweetsmap, it is a nice visible software that can assist you perceive precisely what your Twitter viewers is speaking about, segmented by location or demographics.

Fedica visual tool Twitter audience occupation age gender
Supply: Fedica

You can too curate and analyze any Twitter lists or customers and analysis trending subjects across the globe. (And you may get a free Hootsuite integration that works proper in your dashboard!)

Twitter instruments for social listening

Hootsuite Streams

Need to regulate your opponents, keep engaged with related on-line conversations, and shield your model’s fame on Twitter? Hootsuite Streams may help you do all that — and extra.

Hootsuite Streams is a social listening and monitoring software for Twitter and your different social accounts. It lets you create customized feeds with Tweets related to your small business. You may filter posts by account, key phrase, hashtags, and even location.

Hootsuite Streams social listening and monitoring for Twitter

Arrange a stream that aggregates your greatest competitor’s posts and one which follows a hashtag that’s trending in your business. Streams show posts together with public feedback and reactions, serving to you effortlessly sustain with necessary conversations taking place in your business.

Hootsuite Streams also can show you how to spot potential model crises early and shield your on-line fame. By preserving observe of brand name mentions, you may higher perceive your model sentiment, simply gather worthwhile suggestions, and step in earlier than conversations get heated.


Talkwalker might have the world’s largest social information library, and guarantees that can assist you “revenue from the formidable potential of real-time shopper information.” Whoa.

Arrange an account (it also integrates with Hootsuite for free) and let the Talkwalker robots take care of maintaining with all of your Twitter mentions and business conversations. You can too use Talkwalker to observe media conversations about opponents (each owned and earned).

Talkwalker Dove Keep the Grey campaign Tweet map
Supply: Talkwalker

Tag, assign, and reply to mentions that Talkwalker pulls up, whether or not they’re years previous or taking place in real-time. Superior analytics report on potential attain, sentiment tone, emotion, and quantity of engagement.

Twitter instruments for timing

Hootsuite Post Scheduler

Whereas our article in regards to the best times to post on social media is a good place to begin for timing your Twitter posts, Hootsuite’s Finest Time to Publish function (discovered beneath Analytics) will provide you with an much more particular, personalised suggestion.

Hootsuite Post Scheduler

These suggestions are primarily based in your previous efficiency and tailor-made to your distinctive viewers and their exercise patterns on Twitter. The Finest Time to Publish software additionally breaks down completely different recommended instances for particular objectives — are you attempting to drive site visitors, or construct consciousness?

This lets you match every bit of content material to particular enterprise objectives and optimize your posting schedule for max effectiveness. (And rating huge factors together with your boss. Simply saying.)

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Twitter instruments for Twitter chats

Hootsuite Inbox

With Hootsuite Inbox, you may bridge the hole between social media engagement and customer support — and handle all your Twitter messages in a single place.

From personal messages to mentions to emoji reactions, the all-in-one workspace makes it simple to trace the historical past of any particular person’s interactions together with your model on social media, add notes to prospects’ profiles, deal with messages as a crew, or automate message routing.

Hootsuite Composer

With Hootsuite Composer, you may create and schedule all your Tweets in a single place, with entry to useful content material creation instruments within the course of — as an illustration, a built-in Grammerly Professional app for partaking, typo-free captions or the Canva integration that provides you rapid entry to publish templates and superior enhancing instruments.

As soon as your posts are scheduled, you may overview and edit them from a single calendar view that provides you a chicken’s eye view of your content material plan.

Twitter instruments for photographs


It’s no secret that Canva is a design-savvy social media supervisor’s BFF. This user-friendly graphic design software has utterly remodeled the way in which many people create content material, which is exactly why we’ve completely built-in Canva into the Hootsuite dashboard. (Consider it or not, Canva templates are seamlessly constructed proper into Hootsuite Composer).

Canva in Hootsuite Composer

Make a Meme

Certain, Make a Meme might not supply the polished {and professional} look of Canva… however there’s a particular nook of the web that adores the haphazard fashion of early aughts meme tradition (lolcat is again, y’all). And Make a Meme enables you to slap collectively memes at a velocity that may sustain with the whiplash-inducing tempo of recent Twitter (even for those who haven’t studied up on our guide to creating visual content for social).

Make Better Memes search feature


In case your major aim is to edit your present photographs for social media, Picmonkey is right here. Owned by Shutterstock, PM affords a large assortment of inventory pictures that you need to use to reinforce your grid or encourage your campaigns.

Importantly, Picmonkey gives a spread of templates for logos, banners, and thumbnails, which may be tremendous useful for those who’re streamlining content material creation throughout all channels. And with useful options like a background remover, snagging product photographs on your model turns into a breeze.

Adobe Premiere Rush

For years, Adobe has been dominating the visible content material enhancing area (“Photoshop” has change into a verb for a purpose). Amongst its newest choices is Adobe Premiere Rush, a video enhancing software program designed to cater to the wants of content material creators.

With simple options and a user-friendly interface, Rush has change into a favorite for vloggers and entrepreneurs who aren’t aiming to provide prolonged movies. Because the identify suggests, velocity takes priority over element — from capturing footage to enhancing and sharing, Rush lets you swiftly rework your masterpiece.

Rush’s cell compatibility provides one other layer of comfort, incomes it numerous bonus factors amongst creators preferring working from their smartphones.

Adobe Creative Cloud Express

Designing charming and compelling posts, movies, and tales is a breeze with Adobe Categorical’s choice of social-friendly templates.

It’s no secret that gorgeous visuals are essential to any efficient Twitter technique in 2023, and this app stands out as one of many most interesting choices accessible for enhancing images and movies.

Adobe Creative Cloud Express

Supply: Adobe Inventive Cloud Categorical

This social media tool has tons of free inventory photographs, templates, and results.

The fundamental plan is free. Premium (which incorporates extra photographs, branding choices, thousands and thousands of inventory photographs, and 100GB of space for storing) is about $10 month-to-month.

(Don’t overlook to take a look at our checklist of the best stock photo sites, too.)

Twitter instruments to seek out influencers


Seek for the appropriate accomplice on your subsequent huge marketing campaign with Upfluence’s highly effective search software. Whether or not you’re on the hunt for micro-influences or celebrities or business thought-leaders, Upfluence helps you discover and evaluate Twitter creators at scale. Vet creators by reviewing engagement charges, viewers sizes, demographics, and extra.

Upfluence search tool

And you guessed it: there’s a Hootsuite integration for Upfluence, too. Use the app to effortlessly distribute influencer content material out of your Upfluence account to Hootsuite.


Klear’s influencer advertising and marketing platform affords a free Twitter influencer search — discover by your business (sports activities? Vogue? science?) after which use Klear to construct and measure your influencer packages and campaigns.

Klear Find Twitter Influencers

Twitter instruments for trending subjects

Google Trends

It’s proper within the identify, actually: Google Developments offers you entry to the newest tendencies throughout Google Search, Google Information, and YouTube.

That is invaluable for understanding what individuals are trying to find and what captures their curiosity when it comes to studying and viewing, enabling you to create Twitter content material that aligns together with your viewers’s present pursuits.

Google Trends explore what Canada is search for right now Spider Man

On the Google Developments homepage, you’ll uncover a compilation of clustered subjects that individuals are actively trying to find. Discover this real-time information to generate recent content material concepts. Or, instantly enter search phrases related to your model into the software, permitting you to delve deeper and collect particular insights.


What’s sizzling? What’s not? Trendspottr is aware of. The platform’s AI expertise curates trending content material throughout a whole bunch of various industries and subjects. It is a nice one for B2B manufacturers, however anybody can profit from a bit of market intelligence, no?

Twitter instruments for following/unfollowing

Audisense Connect

Audisense guarantees to show Twitter into your private buyer relationship administration software, with expertise that lets you discover particular customers that suit your desired demographic. You’ll additionally be capable of mass unfollow unhelpful or spammy accounts.
Audisense Connect Twitter personal customer management tool


Circleboom’s Twitter administration software is tremendous intuitive. Entry insights about your followers and follower monitoring, and use Circleboom’s suite to seek out spammers, fakes, and inactive accounts. Good search instruments make it simple to seek out new customers to develop your community.

Twitter instruments for content material creation

Hootsuite’s Hashtag Generator

You realize that hashtags assist the Twitter algorithms floor your content material to the appropriate folks. However arising with the appropriate hashtags for each single publish is lots of work.

Enter: Hootsuite’s hashtag generator. Everytime you’re making a publish in Composer, Hootsuite’s AI expertise will suggest a customized set of hashtags primarily based in your draft — the software analyzes each your caption and the photographs you’ve uploaded to counsel essentially the most related tags.

Psst: Clean up in your non-AI hashtag technique with our guide to everything you need to know about hashtags in 2023.

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Hootsuite’s Template Library

Working low on concepts on what to publish? Head to your Hootsuite dashboard and use one of many 70+ simply customizable social publish templates to fill the gaps in your Twitter content material calendar.

Hootsuite Template library theme content ideas

The template library is on the market to all Hootsuite customers and options particular publish concepts, from viewers Q&As and product critiques all the way in which to Y2K throwbacks, Twitter contests, and secret hack reveals.

Be taught extra about using social media post templates in Composer.


With this platform, you’ll effortlessly automate the publication of RSS feeds to your social media accounts. As an illustration, you will have the choice to configure it to mechanically share your weblog posts on Twitter as quickly as they’re revealed in your weblog. This streamlined course of ensures that your content material reaches your viewers ASAP as quickly as you will have a brand new masterpiece on the market on the planet. (It’s about $7 a month however free with Hootsuite’s Enterprise plan.)


Grammarly is a vital software that each copywriter and content material creator on the market ought to have of their arsenal — the type of hero that involves the rescue when the right placement of “i” earlier than “e” turns into a blurry reminiscence.

Grammarly seamlessly integrates with platforms like Google Docs and Gmail to mechanically checks your grammar and spelling. (And for those who go for the premium model, you’ll unlock further advantages resembling passive voice warnings, tone checking and solutions, and plagiarism detection.)

Very cool information: you may even use Grammarly proper in your Hootsuite dashboard, even for those who don’t have a Grammarly account but.

Simply log into Hootsuite and navigate to Composer to begin composing your publish. As you write, Grammarly will detect wherever there is likely to be room for enchancment after which counsel new phrases, phrases, or punctuation to go well with. It could possibly even analyze your writing fashion and tone in actual time, providing one-click edits which you can implement immediately.

OwlyWriter AI

Do you know that Hootsuite comes with OwlyWriter AI, a built-in artistic AI software that saves social media execs hours of labor?

You need to use OwlyWriter to put in writing a brand new social media caption in a particular tone primarily based on a immediate, generate publish concepts, or repurpose your top-performing posts.

When you’re unsure what to publish, click on on “Get Impressed.” Then, sort within the common, high-level subject you need to handle and click on “Get Concepts.” OwlyWriter will generate an inventory of publish concepts associated to the subject.

Save time through the use of Hootsuite to handle your Twitter presence alongside your different social channels. You may run contests, share movies, schedule posts, and monitor your efforts — all from one handy dashboard! Attempt it at no cost immediately.

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Do it higher with Hootsuite, the all-in-one social media software. Keep up to the mark, develop, and beat the competitors.

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