Ever because the Ethereum Title Service (ENS) was launched in 2017, Web3 customers have been capable of substitute the lengthy strings of characters that make up a crypto tackle with a extra simply memorized blockchain username or Web3 domain name. For instance, Ethereum (ETH) customers can now ship crypto to the community’s founder, Vitalik Buterin, at his username of vitalik.eth with out realizing that his tackle is 0xd8da6bf26964af9d7eed9e03e53415d37aa96045.
However regardless of this development making it a lot simpler to determine customers, hardly anybody has taken benefit of it. There are over 200 million distinctive addresses on Ethereum, but solely 2.2 million .eth names were registered as of January. Which means that no less than 97% of Ethereum addresses should not related to an ENS username.
This lack of usernames creates person expertise issues within the Web3 ecosystem. Simply think about if early e mail addresses had consisted of lengthy strings of characters that appeared like 0x7a16ff8270133f063aab6c9977183d9e72835428 or 0x3A7937851d67Ee2f51C959663749093Dc87D9C9a. If this had been the case, E mail might not have survived as a apply.
However regardless of this preliminary lack of adoption, there’s some proof that the tide could also be handing over favor of Web3 usernames. A couple of current developments in pockets and messaging apps might onboard extra customers than ever earlier than.
One in all these developments is best pockets integration with free usernames.
Pockets integration and free usernames
Wallets have had the flexibility to grasp Web3 names for a very long time. In line with Metamask’s changelog, it launched the flexibility to ship to a .eth identify in October, 2017, proper after ENS launched. Different wallets have adopted go well with with this characteristic, together with Coinbase pockets, Trustwallet, and others. A few of these wallets have additionally built-in with ENS rivals Unstoppable Domains, House ID, Bonfida and others.
Nevertheless, these wallets nonetheless present a crypto tackle to customers by default, as new customers don’t sometimes obtain names routinely.
To ensure that a person to obtain crypto through their Web3 identify, they should first register a username with a specific identify supplier. This implies determining which supplier to make use of, navigating to the suppliers interface, and going by means of the method of registering.
To make issues worse, names might be costly. ENS names sometimes price $5 and expire after a yr, whereas Unstoppable Domains names that don’t should be renewed sometimes price from $20-$40. Examine this with how straightforward it’s to enroll in an e mail tackle at no cost utilizing Gmail, Outlook, Yahoo. and many others., and it’s straightforward to see why most crypto customers don’t have a Web3 username.
A couple of pockets apps have been attempting to unravel this downside by freely giving free domains to their customers. For instance, Coinbase pockets permits new customers to register a single .cb.id username at no cost, as soon as per yr, and Kresus pockets offers its users a free .kresus username of as much as 8 characters as nicely.
This apply of giving out free usernames has begun solely lately. And a few well-liked wallets like Trustwallet and Metamask nonetheless don’t provide the characteristic. However as extra customers onboard to the Web3 ecosystem, this may increasingly result in better adoption of Web3 usernames over time.
One other current development is immediate messaging integration.
Chat messaging with Web3 usernames
Some messaging apps have begun to implement Web3 names as usernames, rising these names’ utility past the funds use-case. One instance is Blockscan Chat. It permits customers to ship immediate messages to any Ethereum tackle or ENS username.

Caption: Blockscan Chat interface. Supply: Blockscan
When messages are despatched utilizing Blockscan chat, they produce alerts on the Etherscan block explorer. If the recipient sees the alert and logs into the app, they can learn the message. The developer of the app claims that each one of its messages are end-to-encrypted. So though anybody can see if a specific person has acquired a message, solely the sender and recipient can learn it.
Web3 usernames aren’t an absolute necessity for utilizing Blockscan chat, because it does permit customers to ship messages to crypto addresses as nicely. However names do make it a lot simpler for customers to search out one another within the app.

One other instance is Grill.chat, a messaging app operating on the Subsocial (SUB) community. When a person first indicators up for it, they’re assigned a random username. However they will optionally attach an Ethereum wallet to their account. In the event that they do that, the app routinely converts their random username into their .eth username.
Having the ability to discover different customers to speak with through their web3 usernames is arguably a extra helpful characteristic than with the ability to ship crypto with them.
In spite of everything, the crypto neighborhood continues to be small. If a crypto person wants cash from pals or household, they might be higher off proper now utilizing conventional Web2 apps like Venmo or Apple Pay, as their family and friends might not know how one can use a Web3 pockets. But when an individual needs to speak particularly about crypto and Web3 apps, with the ability to look them up by their username might become an enormous benefit. This added use-case might entice extra customers to undertake Web3 names sooner or later.
One other current development in Web3 names is cross-chain names.
Cross-chain Web3 names
When Web3 names have been first invented, ENS was the one protocol that may very well be used to create them, and it might solely be used on Ethereum.
However the Web3 ecosystem has since grown to embody many alternative chains. And because the variety of chains has grown, so has the variety of naming protocols. Customers can now register Polygon (MATIC) usernames from Unstoppable Domains, Solana (SOL) ones from Bonfida, and each Arbitrum One (ARB) and BNB Chain (BNB) names from House ID.
This fragmentation throughout chains could make integration tough for wallets and block explorers and trigger confusion for customers. For instance, suppose that an individual’s Polygon username is newton.crypto. However once they go to register the identical identify on BNB Chain, they discover that newton.bnb is already taken, so that they register einstein.bnb as a substitute. When a person appears at this particular person’s tackle on a block explorer, both identify might seem, relying on which one the developer of the block explorer has chosen to show. And no matter which one is displayed, it might trigger confusion for customers.
On this case for instance, if a person needs to ship crypto to newton.crypto through BNB Chain, they might simply ship it to newton.bnb as a substitute, which can become the flawed recipient.
A couple of Web3 corporations try to repair this downside by making a single identify for every id throughout a number of chains. For instance, the Redefined app permits customers to register for a username on Arbitrum One, however use it to obtain funds on 8 different chains: Polygon, Optimism (OP), BNB Chain, Solana, Bitcoin (BTC), Fantom (FTM), Moonbeam (GLMR) and Close to.
To make this characteristic doable, Redefined lets the person write an tackle or username for every community into the Arbitrum sensible contract by means of a “handle” tab inside the app. As soon as the addresses are listed within the contract, any particular person can provoke a transaction to the right tackle utilizing a “ship” operate inside the app. So as to ship funds, the sender solely must know the recipient’s Redefined username, not the recipient’s identify or tackle on any explicit chain.
Redefined usernames start with an @ and don’t have extensions. For instance, @newton and @einstein are doable redefined usernames.
Did.id, additionally known as “.bit,” is an identical undertaking that runs on the Nervos community. It permits customers to register for a .bit username that works throughout 39 totally different networks, together with Bitcoin, Ethereum, Polygon, Solana, Bitcoin Money (BCH), Web Laptop (ICP), and plenty of others. Registration might be finished immediately with a Nervos community pockets or not directly utilizing Polygon.
Did.id doesn’t characteristic a person interface with a “ship” operate. Nevertheless, it’s built-in with 9 totally different pockets apps, together with imToken, Tokenpocket, MathWallet, Huobi Pockets, Bitkeep, HyperPay, AlphaWallet, ViaWallet, and MIBAO. So it’s out there to senders who use these wallets.
Cross-chain usernames are one more new improvement that will spur better adoption of Web3 usernames over time.
When will usernames catch on?
Regardless of these developments, it’s nonetheless not clear how lengthy mass adoption of Web3 usernames will take. Proper now, over 90% of Web3 addresses should not related to any username. So there’s a big hill to climb when it comes to adoption. And within the meantime, customers nonetheless want to chop and paste an advanced string of characters to search out an individual’s Web3 id.
There may be additionally nonetheless loads of friction left for customers, together with the persevering with excessive price of registering a reputation for customers of most pockets apps.
Even so, these developments might pave the way in which for the mass adoption of Web3 usernames sooner or later sooner or later.